The Chipotle Conundrum: A Taste of Imperialism? The recent announcement by US based fast food chain Chipotle Mexican Grill that it will open its first restaurant in Mexico has sparked a mix of reactions.
While some see this as an opportunity for the brand to introduce itself to a new market, others are skeptical about the motives behind this move.
For many Mexicans, the idea of Chipotle selling Mexican inspired food in their country is seen as a travesty.