GTA 6's Blazing Pre Orders Raise Concerns About Gaming Industry Giants The video game industry is no stranger to hype, but Take Two Interactive's staggering pre order numbers for Grand Theft Auto 6 have raised eyebrows and sent shockwaves through the gaming world.
CEO Strauss Zelnick credits the franchise's "exceptional start" to pre orders as a welcome respite from the usual doom mongering that accompanies major game releases.
The pricing strategy, with a standard edition at $79. 99 and an ultimate version at $99. 99, appears to be paying off.