The Odyssey Effect: How One Film Is Rewriting Imax's Future Imax has long been synonymous with cinematic experiences that combine scale and immersion.
Its latest earnings report suggests, however, that something more significant is at play – a transformation driven by a single film, Christopher Nolan's "The Odyssey". Revenues rose 12% to $102.
8 million, while net income increased by 30% to $15. 9 million.