The Beyoncé Effect: How Viral Hair Care Brands Are Redefining the Beauty Industry The beauty industry has long been dominated by traditional players, but in recent years, a new wave of brands has emerged, using social media and celebrity endorsements to disrupt the market.
Cécred, launched by Beyoncé, is one such brand, with products touted as game changers for dry and damaged hair.
Cécred's success can be attributed in part to its strategic use of social media influencers and celebrity endorsements.