The Cool of Summer: Walmart's Allswell Mattress Deal Raises Questions About Value in the Mid Range Market The recent launch of Walmart's $364 king size cooling mattress deal has sent shockwaves through the mid range market, sparking debate about what constitutes value for consumers.
On its surface, this appears to be a straightforward promotion – a high quality mattress at an attractive price point.
However, scratch beneath the surface and one begins to question whether this deal is truly as sweet as it seems.